2012 will be remembered as the year of Mad Men, PSY, and Online TV. Consider that, for the first time in history, the number of people watching television in TV dropped over the previous year. While Cary Carr at TargetCast TCM says this new development is “not cause for alarm” this blogger disagrees. This shift has already alarmed many in the acting community, as my 2010 Comic Con interview with veteran actor Victor McCay reveals:
The overall problem is the expansion in the number of ways to make media has spread out scarce ad dollars such that there’s less money per production available. Plus, there are more ways to make a quick video for nothing, that then may go viral and draw ad dollars away from other productions that costs more to make. Think about PSY and Gangnum Style, shown here at the American Music Awards with MC Hammer.
And who’s video has been seen over 1 billion times, and we have to see it one more time:
Has altered the entertainment landscape forever.
CES Partners With Web TV Academy
CEA reflects executives of the consumer electronics industry, and some are noted for being conservative – but not so much so they can’t see an obvious trend that impacts how their customers determine what consumer electronic products to buy. The emergence of web TV directly impacts mobile players, and social media drives people to find these alternative shows, and which fuels the demand for smartphones and laptop computers and platforms to make the shows, including sound and editing systems. It’s no wonder that Dolby, Warner Bros. Digital Distribution, AOL, DTS, and Blip.tv are some of the awards’ sponsors for 2013.
All Of This And Mad Men
Finally, 2012 will be remembered as the Mad Men year – the time when the most popular shows and movies had at their center characters who, when it all was said and done, were pretty fucked up people – even Don Draper, the lead character in the famed AMC show Mad Men – and remember Lane Pryce?
Social media, and hyper media have accelerated the rate of production of what we know about each other, and the process tends to reveal the negative so often that its changed how we view each other – there are no saints or sinners, and we’re all somewhere in between.
TV online will continue to reflect that.
Stay tuned.
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.