USC's Decision to Keep Clay Helton Comes With the Risk of Losing Los Angeles

Sports Illustrated
In Los Angeles, fandom isn’t about loyalty. It’s about winning. USC’s average home crowd this season was 55,449, the team’s lowest since 1987. And if Swann continues to allow all the losing under Helton, USC may just lose the city’s interest as well.
USC says Clay Helton will remain as football coachLos Angeles Times
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USC’s Decision to Keep Clay Helton Comes With the Risk of Losing Los Angeles – Sports Illustrated

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