PSFK Influencers have quickly become a marketer’s best friend: They meet consumers where they are—scrolling through social—and lend an authenticity that’s hard to capture otherwise. At the same time, brands have to be careful not to overstep their … Influential uses Watson AI to help brands find influencersVentureBeat A startup is working with IBM’s Watson to tell marketers exactly where they should spend their media budget, and it …Business Insider Influential launches IBM Watson-powered platform to analyze a brand’s social audienceMarTech Today |
Source:: Influencer Marketing News By Google News
Interview: Using AI For Smarter Influencer Marketing – PSFK

Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.