Mondelez strikes $200m upfront deal with YouTube as Australian brand dollar … – AdNews
Mondelez strikes $200m upfront deal with YouTube as Australian brand dollar …AdNewsWhile the $200m deal in the US is a deal for content as well as inventory, Starcom MediaVest Sydney MD Annick Perrin told AdNews that both the Preferred model and YouTube’s legacy First Watch product, whereby a brand could guarantee that theirs is the […]