Influencer marketing & measurement: Three things to consider Econsultancy (blog) A study by Rakuten Marketing found that 47% of marketers confirmed they would pay more if they could see the influencer’s impact across the wider consumer purchasing journey. This does suggest that sales are still an important metric for marketers, …
Zennie Abraham | Zennie Abraham or "Zennie62" is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.