EXTRA: Who will live at Alameda Point?

City leaders are working on a plan that they hope will help them blunt rush-hour traffic to and from Alameda Point. One strategy: Attract residents who don’t want to drive. The Metropolitan Transportation Commission has put together a briefing book detailing methods of attracting non-drivers to transit-oriented developments like what’s proposed for the Point; it contains a rundown on different homeowners’ market segments – and on which ones are most likely to live in developments that discourage drivers. Here’s the commission’s list of resident types – and the breakdown of who is and isn’t likely to come.

Transit-Preferring includes both families with children and student households who rate minimizing travel and access to high-quality transit as most important. They are renters with very low auto ownership rates and relatively low incomes.

Urban DINKs (Double Income No Kids) value minimizing travel and access to high-quality transit and regional centers. They are child-free, have average income, and most have only one car in the household.

Young Brainiacs are very well educated and younger on average. About a quarter have children, and most have only one car in the household. They place a high value on minimizing travel, and on access to high-quality transit and regional centers.

Ambitious Urbanites value all the attributes. They place the highest value on school quality, followed closely by travel minimization, transit accessibility and driving orientation. Most have children and two cars.

Mellow Couples value driving, a quiet and clean neighborhood and being able to walk to do errands. They do not value travel minimization, transit accessibility or access to regional centers. They have higher incomes and are older on average, with few resident children.

Kids, Cars and Schools most value good-quality schools, a quiet and clean neighborhood, and convenient driving. Most are comprised of two working …read more

Source: Alameda News From The Alamedan