Toymakers turn to YouTube to grab kids' attention – Tri-City Herald

Toymakers turn to YouTube to grab kids’ attention
Tri-City Herald
“We’re not a mass-market toy,” said Caitlin Bigelow, Rokenbok’s director of marketing who also directs and scripts the company’s YouTube videos. “The great thing about YouTube is we could target our niche audience. We discovered this whole subculture

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From:: YouTube News By Google News

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