Olympics, Super Bowl Boost TV Ad Spending in February – Broadcasting & Cable

Olympics, Super Bowl Boost TV Ad Spending in February
Broadcasting & Cable
Ad spending on TV rose 30.7% in February from a year ago, driven by two big sporting events, the Super Bowl and the Olympics. According to research firm Standard Media Index, ad spending on broadcast jumped 43.5% in February, and is up 30.5% so far

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Source: NFL – Super Bowl Game News

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