|
Could Rentrak Supplant Nielsen TV Ratings? (RENT)
Seeking Alpha (registration) Nielsen has been the TV ratings authority for half a century but Rentrak is starting to threaten its previous dominance using a Big Data approach. Couple that with the problems that Nielsen has been experiencing over the last year and the opportunity … and more |
From:: TV Ratings News From Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.