Marvel's Merchandise Plan for 'Avengers: Age of Ultron:' 'Make the Big Bigger' – Variety

Marvel’s Merchandise Plan for ‘Avengers: Age of Ultron:’ ‘Make the Big Bigger’
Variety
Disney is giving Marvel‘s “Avengers: Age of Ultron” the tentpole treatment in the retail aisle, launching one of the company’s biggest licensing programs around a film. After the first “Avengers” went on to earn more than $1.5 billion at the box office
Marvel makes first foray into small appliancesLicensing.biz



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