Digital Tracking: 'The Boy Next Door' Flirts With Box Office – Variety

Digital Tracking: ‘The Boy Next Door’ Flirts With Box Office
Variety
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot — which studies social data and box office trends — analyzes this weekend’s new
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Box Office MojoWashington Post (blog)Complex
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