The Star Wars Teaser Trailer Almost Didn't Happen – IGN

The Star Wars Teaser Trailer Almost Didn’t Happen
IGN
Speaking to Variety, Disney CEO Bob Iger revealed that the teaser was only made to satisfy rabid fan interest. From the interview: “Disney nearly didn’t release a trailer, Iger admitted. Abrams is known for wanting to keep footage of his films under wraps.
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