Amazon Buys Live Video-Gaming Tournament Operator, Aims to Inject Brands – AdAge.com

Amazon Buys Live Video-Gaming Tournament Operator, Aims to Inject Brands
AdAge.com
GoodGame, based in San Francisco and led by CEO Alexander Garfield, organizes events known as esports in which gaming teams compete, creating an audience that can be converted into revenue from advertisers, sponsorships and merchandising.
Amazon Dives Deeper Into Games, Acquiring GoodGame, an E-Sports Talent New York Times (blog)
Twitch set to acquire GoodGame – an agency decicated to gaming and esportsLazygamer
Amazon’s Twitch subsidiary buys e-gaming firm GoodGameInquirer
Wall Street Journal (blog)LivemintVC Circle
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