Taylor Swift Shake It Off Off Spotify – Video

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Taylor Swift Shake It Off Off Spotify – Video
Taylor Swift Shake It Off Off Spotify

Taylor Swift made the decision to take her hit “Shake It Off” off the music social media site Spotify. Swift and her team did so after the realization that they were not going to receive the revenues they believed were due to them.

While Swift is a fan of music access, she’s not totally jazzed about the free music ideology. Calling Spotify a “grand experiment” she explains: “If I had streamed the new album, it’s impossible to try to speculate what would have happened. But all I can say is that music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment. And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music. And I just don’t agree with perpetuating the perception that music has no value and should be free. I wrote an op-ed piece in the Wall Street Journal this summer that basically portrayed my views on this. I try to stay really open-minded about things, because I do think it’s important to be a part of progress. But I think it’s really still up for debate whether this is actual progress, or whether this is taking the word “music” out of the music industry. Also, a lot of people were suggesting to me that I try putting new music on Spotify with “Shake It Off,” and so I was open-minded about it. I thought, “I will try this; I’ll see how it feels.” It didn’t feel right to me. I felt like I was saying to my fans, “If you create music someday, if you create a painting someday, someone can just walk into a museum, take it off the wall, rip off a corner off it, and it’s theirs now and they don’t have to pay for it.” I didn’t like the perception that it was putting forth. And so I decided to change the way I was doing things.”

Taylor Swift wants appropriate compensation commensurate with the demand for her music; Spotify is not providing that. A better model is something like YouTube, where a music producer gets payment that matches the traffic demand for their work.

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