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Nielsen Works To Include Out-Of-Home Viewing In TV Ratings
Variety In a move likely to be welcomed by cable-news outlets that derive a significant chunk of their audience from people watching from offices and other workplaces, Nielsen said it had quantified a lift in so-called “out of home” viewing for the first time. Nielsen Says Out-Of-Home Viewing Lifts Ratings 7%-9%Broadcasting & Cable all 2 news articles |
From:: TV Ratings News From Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.