Haute Casual Couture: High Fashion Co-Opts Activewear – Businessweek

Haute Casual Couture: High Fashion Co-Opts Activewear
Businessweek
The fashion world has awakened to a trend that’s driven strong sales at Nike (NKE), Lululemon Athletica (LULU), and Under Armour (UA) for the past couple of years: Increasingly, men and women are trading in jeans for sweatpants, yoga gear, and shorts

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Source: Fashion News By Google

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