Agency Tries to Make an Ad That’s All but Unskippable as YouTube Preroll – Adweek

Adweek
The numbers don’t lie: When a YouTube preroll ad comes on, users are primed to click the “Skip Ad” button the very millisecond it appears on screen. Research says 94 percent of preroll gets skipped shortly after the first five seconds (which are

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Source: YouTube News Feed From Google News

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