Dallas Cowboys Cheerleaders Use Social Media For Competition

The Dallas Cowboys Cheerleaders are an American pop-culture phenomenon. The squad, started by sports marketing legend and Cowboys General Manager of lore Tex Schramm, has produced two generations of models who have gone on to fame, and in a few cases fortune.

Now, the 2013 version of the Dallas Cowboys Cheerleaders is being formed and that process has spawned a social media-based competition.

What started offline as an audition drawing hundreds of women (I think, as I recall a time when a guy tried out to be an Oakland Raiderette), and from as far away as Austrialia and Japan, has turned to its website and to Twitter, for the first time in history.

“Fans will get to vote on their favorite rookie and the rookie receiving the most votes will get a guaranteed invitation to training camp,” said Kelli Finglass, director of the Dallas Cowboys Cheerleaders and as quoted from the DCC website.

“We’ve really embraced social media over the last couple of years,” said Finglass. “Each day we interact with our fans on Twitter and Facebook, which reminds me that we are truly in the fan business.”

“The idea for fan voting was inspired by fan interaction and feedback the DCC have received from our Twitter, Facebook and Instagram accounts,” said Finglass. “I believe it will be fun and refreshing to have our fans play a significant role in the selection of our team.”

You can vote for your favorite here:

http://www.dallascowboys.com/dccvote/

And for tweets, the hastag is #DCCvote

I’m not going to post the tweets I’ve seen as it would be unfair to others who may not have issued a tweet at that time.

So, good luck to everyone!