Why Vidblogger Nation Will Overtake Traditional News Media

Oakland and Atlanta (Special to Zennie62Blog.com) – As Zennie62Media has developed and grown its unique smartphone and blog-based approach to the production and distribution of news content, one thing has become clear to this Vldblogger: traditional news media is still resistant to change. Vidblogger Nation will take over. For Zennie62Media, Inc, that’s a good thing.

First, for this vidblogger (and I credit my friend Marc Scarpa for being at least one of the first to coin the term when he created the innovative “Vidblogger Nation” production in 2011, and I was honored to be a part of) I created Zennie62Media, Inc. our of a plan to establish a tech where uploaded YouTube videos automatically became blog posts on our platforms like Zennie62Blog.com, and the audio from our vids became HTML text directly on Zennie62Blog.com and our other sites like OaklandNewsBlog.com, OaklandNewsOnline.com, CESLasVegasNews.com, SanDiegoComicConNews.com, and OscarsMovieNews.com, to name some of them.

Oh, here’s Marc Scarpa:

Zennie62Media, Inc. has not realized the HTML text part of what we do, but the YouTube (and Instagram) videos to our blog platforms part of what Zennie62Media, Inc. does has been a standard since 2018.

Vidblogging Is Becoming The New Standard Of Media

Second, I believe that what we’re doing is part of the new standard of media, and news media. Indeed, as YouTube and TikTok and Twitch creators expand, traditional news media is fading. Think I’m kidding? Check out what YouTube is reporting in its latest update on research. YouTube said that:

Fans aren’t just consuming their favorite content anymore — they’re actively in conversation with it – creating their own videos to showcase their devotion to the source material and to strengthen bonds
with other fans. How? Between trends, memes, fancams, explainers, reaction videos, fan art, and hour-long video essays, fan content often extends well beyond its source material and attracts its own fans in the process. Meanwhile, brands and traditional creators have learned to actively respond to their fans’ content, forging a mutually beneficial creative relationship.

Source: YouTube.

That means an owner or contributor to Zennie62 YouTube Channel improves visibility by making vlogs on a regular basis. Ideally, daily, or at least on a weekly schedule. On that, I’ve considered a stand-alone “appointment show” within Zennie62 YouTube and even tried an Oakland-focused news entry last year (the results were mixed).

But the need for some kind of stand-alone “appointment show” within Zennie62 YouTube is recognized, and if done right, could be a game-changer for Zennie62Media. The prize is out there to be gotten. Evan Shapiro lays out where we are and why traditional media is fading in a post on his Linkedin profile. His entry is a bit of a shocker, as these excerpts will show.

Creator or Crater

YouTube is the largest TV channel on earth.

Meta now generates as much revenue as all the world’s traditional TV platforms, combined.

Instagram made nearly 2X the revenues of Netflix in 2023.

The Creator Economy will generate more than quarter-trillion in revenue in 2024 and likely more than a trillion dollars per year less than a decade from now.

Creators like Mr. Beast, Jake Paul, Emma Chamberlain, Ryan Kaji, and Trixie Mattel are the world’s biggest stars. Mr. Beast got $100 million from Amazon. Jake Paul will get AT LEAST $20 million from Netflix to fight Mike Tyson.

Influencers are not Creators. The Creator Economy is bigger than hashtag#influencermarketing. The Eras Tour Movie was a Creator-led film. Smartless and MOST podcasts are Creator-led IP.

Nearly all comedians and musicians now operate their careers and businesses on the backbone of the Creator Economy.

By the end of this decade, creator platforms will generate more ad dollars, impressions, and sales than gatekeeper media.

Once you let go of the singular concept that The hashtag#CreatorEconomy is just another name for Influencer Marketing, and that creator-led businesses only exist on social media, the scope and scale of opportunity in the ecosystem takes on a new shape.

Media Companies do not seem to be getting this through the thick walls of their c-suite bubbles. Worse, members of the Media community who’ve lost jobs due to the thick heads atop corporate Media, don’t seem to be getting the picture either.

Evan Shapiro on Linkedin

For Vidblogger News Creators Forget Traditional News

As my friend Jim Louderback has written in his great newsletter, the era of the blockbuster is over. Frankly, I never thought the YouTube blockbuster creator was as real as traditional media painted them to be. Take PewDie Pie. I never knew who or what PewDiePie is until I got a press release (a traditional media tool of information still useful today) via email announcing he reached 32 million subscribers in 2012.

Shocked over the news because I had no idea who this YouTube was, I took to asking people during my rounds that day if they had ever heard of PewDiePie? The consistent answer was no, save for one person (out of the six) who said the name sounded “familiar”. That was all I needed to figure out the reason for the press release: his growth in subscribers was not entirely of real people, most from different locations around the globe, but so spread out that his impact in the real world was almost non-existent. He needed a traditional PR effort to fix that. That told me a lot.

It told me that at a time when YouTube subscribers can be purchased, as can views, what’s a real blockbuster? I believe it’s still formed from word of mouth, and also SEO: someone finding your content based on a keyword search for something they’re interested in. What I have found is if you do that consistently on YouTube, then people start to recognize you in the strangest places. For example:

Or…

So the lesson for creators is clear: make content and work to make sure your audience can find it under the right keywords. Traditional media used to work with vidbloggers like me, but they’ve stopped doing that and are losing the race. Creators and companies like Zennie62Media, Inc. are winning. And on that, how about offering a micro-investment here (click) to fuel what we do!

Support your local creators!