But, as explained in the video, the reason is simple: both Justin Bieber and One Direction play to a teen audience, mostly, whereas a performer like the awesome Adele, who took The Grammy’s by storm in 2011, appeals to everyone from 8 to 80. (And her latest, Skyfall, is just incredible.)
The Grammy’s is seen as being an “old white male” club that’s trying to appeal to a more diverse audience. The organization will catch up, it’s just a matter of time.
Stay tuned.
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.