Teenage Angst Trumps Sci-Fi at the Box Office – New York Times

New York Times
In fact, 20th Century Fox spent less than $30 million on marketing, or half of what studios typically spend to introduce a summer film. Instead, Fox relied heavily on Twitter, Tumblr, Instagram, Facebook and YouTube to cultivate ticket buyers for this
‘Fault in Our Stars’ edges ‘Tomorrow’ out at box officeWTSP 10 News
Perks aplenty for ‘The Fault in Our Stars’ fans seeing the movie earlyVoices

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