How luxury hair-care brand Amika overhauled its influencer strategy – Glossy

Glossy
The company began using influencer marketing company Traackr in December 2017 to identify partnerships for the Sephora relaunch based on influencers’ followers. Amika ultimately decided on a mix of micro- and macro-influencers (those with 400,000 to …

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Source:: Influencer Marketing News By Google News

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