Ditch expensive Christmas TV ads and switch to influencer marketing instead – City A.M.

City A.M.
Last year, John Lewis spent £7m on its Christmas ad campaign. This year, it announced that its profits had crashed by 99 per cent. Debenhams also warmed the hearts of the Christmas consumers in 2017 with a sumptuous, but expensive, festive ad. In June …

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Source:: Influencer Marketing News By Google News

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