Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year – Adweek

Adweek
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return using the same regional buy strategy that has helped it get around Anheuser-Busch’s exclusive rights to
Exclusive: Yellow Tail To Return To The Super Bowl With $5 Million Ad EffortShanken News Daily

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Source:: Super Bowl News From Google News

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