Softonic The problem comes when brands try to break into influencer marketing and don’t do their due diligence. Now, it’s not just marketing rubes being taken advantage of. Ad Age ran a study that found that the Ritz-Carlton had a whopping 78% fake follower count. |
Source:: Influencer Marketing News By Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.