Influencer Marketing Hindered By Budgets, Lack of ROI Data, Report Says – AList

AList
Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according to a new report by Traackr. Failure to adopt a long-term strategy is also a culprit, although more brands are focusing on nurturing creator …
Marketers Stuck in an Influencer Marketing ‘Tactical Trap,’ According to Annual Traackr and Altimeter SurveyPR Web (press release)

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Source:: Influencer Marketing News By Google News

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