Let’s Keep Influencer Marketing Accountable – MediaPost Communications

MediaPost Communications
At this year’s Cannes Lions, Unilever’s Chief Marketing Officer Keith Weed warned that influencer marketing has an integrity issue. The proliferation of fake followers, aided and abetted by a lack of transparency and proper measurement reporting
The 5 Influencer Marketing Strategy Mistakes You Need to AvoidBusiness 2 Community

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Source:: Influencer Marketing News By Google News

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