How SXSW, Comic-Con Fueled the Rise of Activation Culture – Hollywood Reporter

Hollywood Reporter
HBO recreated ‘Westworld’ during SXSW and Hulu is bringing ‘Castle Rock’ to Comic-Con as entertainment companies look for new ways “to be the thing everyone is talking about” at overstuffed entertainment festivals. Fans of Stephen King have been …

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Source:: SXSW News From Google News

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