What is influencer marketing in 2018 and how can campaigns make an impact? – Influencer Update (press release) (blog)

Influencer Update (press release) (blog)
In the early days of influencer marketing campaigns were largely seen as an extension of PR, where brands could also conduct affiliate marketing. This effectively treated influencers like bloggers, who could earn money based on referred traffic

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Source:: Influencer Marketing News By Google News

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