Under the influence: inside the ‘Wild West’ of social media ‘influencer’ marketing – Globalnews.ca

Globalnews.ca
But there are also challenges with this marketing phenomenon. From Reiach’s perspective, brands that want to hire influencers need to approach the concept with a “buyer-beware” mentality. “There’s a big tear going around right now [over] whose

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Source:: Influencer Marketing News By Google News

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