EW used its space to say Lindsay Lohan on Saturday Night Live was the worst performance by a host, and because she was “obviously” reading cue cards. Heck, I could see most of the Saturday Night Live cast reading cue cards.
But Lindsay Lohan wasn’t there to give an Emmy Award performance; she was there for ratings. See this NBC press release note:
“Saturday Night Live” (5.5/14 in metered-market households) with host Lindsay Lohan with musical guest Jack White, dominated its time period with the highest rating of the night in metered-market households, ahead of all Saturday primetime telecasts on ABC, CBS, NBC and Fox. “SNL” generated its second highest rating in metered-market households this season, behind only the 8.2/19 for a late-starting telecast on January 7, the night of NBC Sports’ primetime coverage of the Lions-Saints NFL Wild Card playoff game. Versus the same night last year, “SNL” is up 2 percent in metered-market households (5.5/14 vs. 5.4/13).
In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 3.3 rating, 15 share in adults 18-49 to rank #1 among the night’s telecasts ahead of all Saturday primetime programs on ABC, CBS, NBC and Fox. “SNL” scored its second highest rating in the Local People Meters this season, behind only the 4.6/18 of January 7, the night of the NFL Wild Card playoff game.
Mission accomplished. Why is half of Hollywood trying to save Lohan from herself? Because Lindsay Lohan means money, that’s why.
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.