The dysfunctional social media love affair of consumers and brands – Digiday

The dysfunctional social media love affair of consumers and brands
Digiday
Thanks to social media — and social media consultants, it must be said — brands are now in the business of “engagement” and “authentic relationships” with consumers. That means an endless stream of social media updates that run the gamut from the …

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Source: Social Media News Feed By Google

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