The Lesson From The Omnicom-Publicis Fiasco: Big Is Not A Strategy – Forbes

Forbes
In 1972, British ad agency Saatchi & Saatchi started gobbling up competing agencies. By 1986 it acquired 45 agencies and became the biggest agency in the world. Fearful that they may be next, 3 big U.S-based agencies came together and formed Omnicom …
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