Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram – TechCrunch

TechCrunch
Influcencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold
An Instagram influencer was sued for failing to wear Snap Spectacles in publicQuartz
An influencer is being sued over his inability to actually influenceInfluencer Update (press release) (blog)

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Source:: Influencer Marketing News By Google News

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