House of Highlights scores first brand deal for its YouTube channel – Digiday

House of Highlights scores first brand deal for its YouTube channel
Digiday
When Bleacher Report’s House of Highlights debuted a YouTube channel in January, it was part of an effort to develop its brand outside of its Instagram roots. Now, the publication is starting to figure out how to differentiate and monetize the channel

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Source:: YouTube News By Google News

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