Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings – Digiday

Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings
Digiday
Pete Spande said ad agencies seem to be looking at him differently these days. In the past two weeks, the chief revenue officer of Business Insider said he’s had first-time conversations with many of the video and TV-buying groups at the agency holding …

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Source:: TV Ratings News From Google News

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