Does YouTube Want a Bigger Cut of Branded Entertainment Ad Revenue? – Wall Street Journal (blog)

Does YouTube Want a Bigger Cut of Branded Entertainment Ad Revenue?
Wall Street Journal (blog)
As YouTube heads into its NewFront on Wednesday night (or the Brandcast, as the company calls it), a question hangs over the company and its ecosystem. Does it want to extend its ad business into branded entertainment in a bigger way? Right now …
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Source: YouTube News Feed From Google News

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