YouTube Takes New Aim at TV Advertising Budgets – Variety

Variety
YouTube on TV screens: For the first time, advertisers will be able to reach audiences specifically on television screens through AdWords and DoubleClick Bid Manager. That option will join the existing ability to target YouTube viewers on smartphones
YouTube Announces New Ways For Advertisers To Follow It Onto The TVDeadline
YouTube is making a more direct assault on TV with new products for advertisersCNBC
Google to Sell YouTube TV Ads Through ‘Google Preferred’ NetworkWall Street Journal
Business Insider
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Source:: YouTube News By Google News

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