Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings – Marketing Land

Marketing Land
Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content. But one television executive said there’s no evidence of such a …
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Social media not yet a ‘game changer’ for boosting TV viewershipFinancial Times
Social media’s link to TV viewing questionedMediaTel Newsline
Businessinsider IndiaVentureBeat
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Source: TV Ratings News From Google News

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