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CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception
eMarketer When he was vice president of advertising at Wendy’s, Brandon Rhoten made a bold decision to embrace a sassy, aggressive tone in social media, tweaking competitors like McDonald’s for the quality of their food and sending wisecracking responses to … |
Source:: Social Media News By Google News
Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.