‘Influencers aren’t effective for product marketing’ – Edelman’s head of influencer – PRWeek

September 26, 2018 by Zennie Abraham

PRWeek
Philip Trippenbach, head of influencer at Edelman, said he has “never seen evidence” of influencer marketing delivering a good ROI when used to promote specific products, a tactic that is popular on social media platform Instagram. “What I have seen …

Zennie Abraham

Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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