YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy – Variety

Variety
Google’s YouTube is boxing out over-the-top TV rivals with yet another promotional sports pact: YouTube TV will be the first-ever presenting sponsor for the NBA Finals. Under the multiyear deal with the National Basketball League, YouTube TV also will
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YouTube TV becomes first-ever presenting partner for the NBA Finals, following similar deal with MLBTechCrunch
YouTube TV Strikes Promotional Partnership With National Basketball Association For NBA FinalsDeadline
Sports Illustrated
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Source:: YouTube News By Google News

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