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Brands mix influencers and ads – Warc

Brands mix influencers and ads
Warc
CHICAGO: Over half of major brands that use influencer marketing also leverage paid-for ads to maximise the impact of these partnerships, according to a study by the Association of National Advertisers (ANA). Bob Liodice, president/CEO of the ANA

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Source:: Influencer Marketing News By Google News

Brands mix influencers and ads – Warc

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