The YouTube Blindspot: What Brands Like DOVE Miss, But GoPRO Gets – Betabeat

The YouTube Blindspot: What Brands Like DOVE Miss, But GoPRO Gets
Betabeat
The problem is, most brands and digital marketers still don’t understand that YouTube is a social network, and thus fail to fully engage their audiences. So why does this blindspot exist? Older demographics (i.e., those most likely to be marketers

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Source: YouTube News Feed From Google News

    

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