Super Bowl TV Audience Down 84% Per-Ad-Dollar Since 1967 – Forbes

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Super Bowl TV Audience Down 84% Per-Ad-Dollar Since 1967
Forbes
In January 1967, when the Green Bay Packers beat the Kansas City Chiefs in Super Bowl I before the merger of the NFL and AFL, the game was broadcast by both CBS (which held the television rights to the NFL) and NBC (the AFL rights holder).

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Source: NFL – Super Bowl Game News

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