Think Big, Go Small: Why influencer marketing isn’t about reach – Fourth Source

Fourth Source
Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is still
How To Optimize The Potential Of Brand InfluencersPSFK

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Source:: Influencer Marketing News By Google News

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