Peer Pressure: Gen Z Shakes Up Influencer Ranks – AdAge.com

AdAge.com
And there are plenty of places to find those peers, says Clyde McKendrick, chief strategy officer at Sparks & Honey. A single member of Gen Z burns through 68 videos a day on YouTube, Snap and Instagram, according to a survey of 1,000 13- to 17-year
Top steps to a kick-ass influencer marketing campaignBizcommunity.com

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