‘We’re in the dark’: Asics wades warily into micro-influencer marketing – Digiday

Digiday
Asics wants to work with more micro-influencers but is finding it tough to justify the value they bring. Smaller influencers are being recruited to join the brand’s influencer-led community “FrontRunner,” which launched in 2010. Since then, influencers

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Source:: Influencer Marketing News By Google News

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