Media Companies Join to Extend the Brands of YouTube Stars – New York Times

Media Companies Join to Extend the Brands of YouTube Stars
New York Times
LOS ANGELES — Simon & Schuster is making a big bet on YouTube stars, an undertaking that could either open up a blockbuster new publishing market or reveal the limitations of Internet celebrity. In the latest mash-up of old and new media, a division

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Source: YouTube News Feed From Google News

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