Under the influence: inside the ‘Wild West’ of social media ‘influencer’ marketing – Globalnews.ca

January 22, 2018 by Zennie Abraham

Globalnews.ca
But there are also challenges with this marketing phenomenon. From Reiach’s perspective, brands that want to hire influencers need to approach the concept with a “buyer-beware” mentality. “There’s a big tear going around right now [over] whose …

Zennie Abraham

Zennie Abraham | Zennie Abraham or “Zennie62” is the founder of Zennie62Media which consists of zennie62blog.com and a multimedia blog news aggregator and video network, and 78-blog network, with social media and content development services and consulting. Zennie is a pioneer video blogger, YouTube Partner, social media practitioner, game developer, and pundit. Note: news aggregator content does not reflect the personal views of Mr. Abraham.

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